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Loyalty and the Power of Habit
Customer loyalty is fleeting, maybe unattainable as some define it. Though we float the “big idea” in our our strategy-focused PowerPoint slides, the best in the business will admit to the real goal....
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Gamification Matures as Badgeville Rings the Bell
I’ve been debating with some of my colleagues from the loyalty marketing business about the potential impact of gamification. My counterparts in the debate are seasoned and experienced. They’ve lived...
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KiiP Rewards Gamers in Real Time
The Cannes Lions International Festival of Creativity is the “world’s biggest celebration of creativity in communications” and is a global meeting of advertising professionals and the advertisers they...
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Mobile Banking and Commerce Summit will Focus on Gamification
When you think of the daily behaviors you engage in which are “mobile”, the list might include (beyond email) getting directions for your destination, checking-in at a local venue to discover if any...
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Engage 2012 – Unlocking the Future of Customer Engagement
Gamification is coming of age and evidence of the maturation of the industry was in full bloom at Engage 2012, Badgeville’s first annual Summit event, held in San Francisco August 8 and 9. The theme of...
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What’s Your Favorite Game?
I’ve played games my whole life and you probably have as well. My game memory starts with simple card games, playing Fish, Spades and the occasional 52-Pickup. At some point I graduated to Gin Rummy,...
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Join The Loyalty Road Show
It’s good to get out of the office and connect with your peers and colleagues. To me, there’s no better way to disrupt your daily thinking and stimulate new thoughts than going “down the road”. Last...
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Badgeville Engage 2012 Chicago Summary
I can’t say that I’ve been officially “on tour” for quite a while, so the opportunity to serve as emcee for the Chicago tour stop of Badgeville Engage 2012 was pretty exciting. Badgeville’s road show...
View ArticleA Fireside Chat with Chris Krohn, CMO/President Restaurant.com
One of the most compelling sessions presented at the Chicago tour stop of Badgeville Engage 2012 was a “fireside chat” that I enjoyed with Chris Krohn, CMO / President – RESTAURANT.COM. The theme of...
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Fireside Chat with Lee Hammond, VP Digital, Interscope Records
During the Badgeville Summit #Engage 2012 in San Francisco last month, I was fortunate to host a “Fireside Chat” with Lee Hammond, VP Digital, Interscope Records. We talked about the company’s desire...
View ArticleBuilding a practical framework for Contextual Loyalty
Having context for something implies we have experienced something like it before. It is impossible to have context for a subject or person without prior experience. And, it is that prior experience...
View ArticleWho is the Godfather of Gamification?
The application of game mechanics to customer marketing has been quickly evolving over the past few years. With marketers recognizing the importance of behavior psychology to their business, the...
View ArticleSurprise & Delight. Tactic or Strategy?
Surprise and Delight is a promotional tactic that has proven successful in many applications, but which also generates significant debate when suggested as a core strategy to engage, maintain, and...
View ArticleGSummit Conference & Workshops – June 10-13, 2014
The GSummit Conference and Workshops will be held this year in San Francisco June 10-13. Over the 4 days, you’ll hear from 50+ expert speakers and engage in hands-on labs (open for all attendees)...
View ArticleLoyaltyGames highlights convergence of loyalty marketing and gamification
The 2014 Loyalty and Gamification World Championships (LoyaltyGames) kicked off this past weekend with over 1,500 registered contestants taking part in the fun. The LoyaltyGames is the brainchild of...
View ArticleThe convergence of Loyalty Marketing and Gamification
I’m thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this...
View ArticleBadgeville & Kendall-Jackson increase customer engagement by 65%
Enjoying a glass of wine with good friends and good food can be an enjoyable experience. But if you’ve ever stressed out trying to choose the right wine for an occasional get together or business...
View ArticleDippin’ Dots Launches Dot Crazy! Rewards Club
Dippin’ Dots, or as most people know it, “the ice cream of the future” announced the launch of a its new Dot Crazy! Rewards Club. The announcement was made on Facebook, which might be the first hint...
View ArticleExclusive Content from Big Door’s Keith Smith: How New Loyalty Deepens...
Editor’s Note: Loyalty Truth likes to bring you insight on customer marketing from a variety of perspectives, not just our own. In this case, we are privileged to share exclusive content crafted by...
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Fireside Chat with Lee Hammond, VP Digital, Interscope Records
During the Badgeville Summit #Engage 2012 in San Francisco last month, I was fortunate to host a “Fireside Chat” with Lee Hammond, VP Digital, Interscope Records. We talked about the company’s desire...
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